How much does a brand identity cost?
A clear breakdown of what drives brand identity pricing, what's included at each level, and how to budget without overpaying or cutting corners.
· Flyn Lab · 1 min read BrandingGuides
Brand identity pricing looks like a mystery from the outside, but it comes down to scope, seniority, and how many touchpoints you need. Here’s how to think about it.
What you’re actually paying for
You’re not buying a logo — you’re buying strategy, exploration, a full system, and guidelines that keep it consistent. The bigger the rollout (packaging, web, social), the more the number climbs.
How to budget smartly
Spend on the foundation — positioning, identity system, guidelines — and phase the rest. A strong core lets you extend the brand yourself without paying for every asset up front.
Have a project in mind?
Let's talk →