Overview
Bakerdays needed a brand as warm as what comes out of the oven. The brief was simple to say and hard to do: feel handmade and local, but look confident enough to sit next to the big names — and stay consistent across dozens of products and touchpoints.
The approach
We built the identity around craft and warmth — a friendly wordmark, a palette pulled from crust and kraft, and a flexible packaging system that scales from a single loaf label to a full retail range. Every touchpoint was designed to tell the same story in seconds.
The result
A brand that reads as handmade and trustworthy at a glance, with a packaging kit the team can extend to new products without losing the thread. Recognition on the shelf went from forgettable to first-choice.