Overview
Cubix’s marketing site explained features but never the product. Visitors couldn’t answer the basic question: why switch banks? The redesign had one job — make the value obvious in ten seconds.
The approach
We restructured the entire site around customer jobs instead of product features, rewrote the messaging hierarchy, and rebuilt the front end for speed with a component-driven static stack.
The result
Account sign-up conversion rose 28% post-launch, and page load times dropped from 4.2s to under one second on mobile.