Overview
Route66 was a campaign carried by its images. The work was about creative direction and photography — setting a visual tone, then capturing it consistently across a full set of marketing assets.
The approach
We art-directed the shoot from concept to frame: mood, composition, light, and styling all aligned to one story. The result was a library of images designed to work together — on landing pages, in ads, and across social.
The result
A cohesive visual campaign with a clear point of view. Route66 walked away with photography that doesn’t just fill space — it sells the story.